TASKS (21st Oct)

Please complete both tasks below:

1) Audience Research
2) Primary Research Task

Primary Research Task

You then need to begin your primary research. As we are aware the target audience is very important in any media product. You must meet their needs in order for your product to be a success. So, decide on your target audience for you film (teen…) and create a questionnaire which sets out to discover what movies (of your chosen genre) are popular with this audience, what conventions they rate as the most important as well as anything else you can think of

Hint: make your questionnaires easy to fill in and give the participants choices to choose from. Don’t ask a random question like: Why do you like horror movies? Instead, give them a list of possible reasons to choose from to state why they like horror movies – this will make your analysis much easier

You can analyse your results anyway you like, the simplest is to create charts in Microsoft Excel, but the more creative the better.

Audience Research

You are now going to add a section to your blog entitle ‘Audience Research’. In this section you should outline:

•Why audience research is important
•How audiences are categorized (demographics)
•Some key audience theories and which one you think best explains the media’s relationship with the audience
•Bibliography
•Filmography

(Remember to reference your work with hyperlinks to websites/images/videos where appropriate)

Treatment

You must now get together with your groups and develop your story. This must be a 300 word treatment for your film, which you must add to your blog. However, before you do this you must make sure you have answered the following questions in your group:

1.What is the main theme or idea?

2.Have you created a distinctive main character who is a rounded, believable character?

3.What is his or her goal?

4.Who is stopping him or her achieving this goal (the adversary or villain)?

5.What is at stake and why?

6.Where does the film take place?

7.Have you created other interesting characters?

What should I have on my blog so far

Log onto your blog and ensure the following are up to date:

1. Group Film Idea

2. Film opening analysis

3. Codes and conventions of film openings

4. Genre Research Task

5. Mood Board – with explanation of the key concepts you have chosen and why. As well as how you have shown them in your mood board

Genre Research

You are now going to add a section to your blog entitled ‘Genre Research’. In this section you should outline:

• What genre is

• Its advantages and disadvantages

• The genre you have chosen for your film and its conventions

• The origins/history of your chosen genre

• Some particular good examples (such as films/director/producers/actors) of your chosen genre and why you think they are good

• An in-depth discussion of one particular film from your genre that you think is a good example of your genre and why

• Bibliography

• Filmography

(Remember to reference your work with hyperlinks to websites/images/videos where appropriate)